Science Corner

Fri, Sat and Sun | Oho!

Looking to feed your brain between some Ilosaarirock gigs? Science Corner, aka Tiedenurkka, presented by the University of Eastern Finland, offers a series of fascinating talks covering everything from light and the metaverse of experimental Finnish literature to music’s effect on consumer behavior and the role of culture in wellness trends on social media.

Come quench your thirst for knowledge at Science Corner!

On Friday at 16:00
You Might Not Know This About Light

Most of us have a pretty clear idea of what light is – or do we? Ever wondered how many eyes a wasp has? On festival Friday, photonics professor and physicist Pasi Vahimaa sheds light on… well, light.

On Saturday at 15:00
Music and the Consumer

Does the music you hear in a supermarket or an online store influence what ends up in your cart? Most likely, yes. University lecturer Nino Ruusunen, an expert in sensory marketing, explores how elements like tempo and volume shape consumer behavior – often without us even realizing it.

On Sunday at 17:45
The Metaverse of Experimental Finnish Literature

What can experimental literature tell us about the future? Doctoral researcher Minna Kääriäinen takes us to the crossroads of art, science and technology to explore a unique literary metaverse – a multidimensional, interactive space shaped by the beliefs and visions of critical Finnish writers reimagining tomorrow.

The Role of Culture in Social Media Wellness Trends

Wellness content on social media often focuses on mental and physical optimization – but where does culture fit in? Has the trendy side of wellness completely overlooked the impact of cultural engagement on wellbeing? Doctoral researcher Reetta Haverinen unpacks the wellness phenomenon through the lens of cultural wellbeing.